Checklist
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01
Services visitors can scan in 10 seconds
Named treatments or departments, not a paragraph of everything you might do. Link each to a short page or accordion.
02
Hours, location, and parking or transit
Above the fold on mobile. Emergency or after-hours instructions if they apply.
03
Who is on the care team
Names, credentials, and photos you have permission to use. Skip stock doctors.
04
Appointment path
Phone, WhatsApp, request form, and/or Calendly-style booking — whatever you will actually answer. Do not advertise a portal you do not staff.
05
Trust without fake reviews
Only publish ratings you can stand behind. If you have none yet, use policies, affiliations, and a clear privacy note instead.
06
New-patient and insurance or payment notes
Say what you accept. Link forms as PDFs only if they are current.
07
Accessibility and language
Readable type, contrast, and any languages your front desk already supports.
08
Analytics and spam control
A working form with spam protection. No invented conversion-rate targets.
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